A sole brand as well as a temporary collaboration between 2 other brands is commonly referred to as a pop-up. It spread like a vogue and became a trend later. In the case of the gallery market, pop-up exhibitions are becoming a new alternative, these days. 

Lately, JW Art Gallery located in Cheongdam-dong held a pop-up exhibition <Call Me by Your Name> with tattoo artist Gong Greem, who has thousands of followers on SNS. Art director Lee Ji-soo offered a vision to fill the year 2022 with exhibitions of talented female artists at the beginning of the year. According to her, this pop-up is part of this year's slogan and can be seen as a reunion with Gong Greem tattoo artist who was loved by the audience last year. In particular, the photos of Gong Greem who recently visited Barcelona, Spain are very meaningful as the freedom of overseas travel is reopened.

Her drawings are filled with objects that are honest with emotions and give happiness to the artist. In fact, Gong Greem's works painted with warm oil pastels, which contain delicate details and memories on the basis of daily life make you smile at a glance. 

This pop-up exhibition is on display with various life goods such as linen bags, stickers, phone grips, cushion covers, and curtains, and will be held until September 18^th.

[www.handmk.com]

2022-08-04